Apr 2010 01

By SBC


Vidal Sassoon models at America’s Beauty Show, Chicago . March 29, 2010

Vidal Sassoon (VS) has been styling hair for decades and their style is to create tailored looks that highlight an individual’s unique features and needs when conceiving a cut and color.

At VS they don’t believe in concocting styles that wash out, but prefer cuts that stay in the hair making it quick and simple to recreate every day.  Vidal Sassoon’s goal is the realization of perfect beauty (imperfect perfection).


What ‘s your Perfect Imperfection?

Shine Brightly as you realize your individualized beauty for Spring.  Happy April!

Mar 2010 29
By SBC

Shine Beauty Culture spotted Nick Arrojo center stage at America’s Beauty Show in Chicago, Sunday, March 28th.  He explained during his live demonstration that “Razor Cutting is a little like eating sushi.” (click here to see the video on Shine’s FB Fan Page)


Speak the name “Nick Arrojo” and beauty enthusiasts may remember him well as the resident stylist on TLC’s “What Not To Wear” television show.  However, in the professional world of beauty, Nick is a legendary educator, innovator and Master Stylist.  His light shines brightly!

Nick Arrojo began his distinguished career with Vidal Sasson in Manchester, England.  After 10 successful years, he joined the Wella Team in London.  In 1994, he moved to New York City as director of education for Bumble + Bumble Salon.  Three years later, he established the Arrojo Cutler Salon and became Global Master for Aveda.

Arrojo @ ABS Chicago, 3.28.10

Today, Nick Arrojo stands as the founder of Arrojo Studio in New York City, a custom-built salon featuring education, product and a color studio.   Arrojo also holds the prestigious position of Special Creative Artist for Wella and appears frequently on television and in online and print media.


You can download mobile downloadable education videos of Arrojo education on DVD, www.arrojoeducation.com.

Or, register for more than 200 one-day Master of Beauty Skills Certification Programs in the spring and summer of 2010, lead by Arrojo Master Stylist and Empire Beauty Schools.